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Title: Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises and their interdependence among 104 Fortune 500 companies. Date of the seminar: May 31, 2011 Course: BUSM08 Degree Project in International Marketing and Brand Management Authors: Per Andersson and Ola Johansson Supervisor: Associate Professor Mats Urde, PhD; Docent Keywords: Core valu

Titel: Marknadsföring vid radikalt förändrade förutsättningar – En studie av svenska universitets marknadsföring mot utomeuropeiska studenter Bakgrund och problem:Riksdagen har beslutat att utomeuropeiska studenter ska betala för sin utbildning vid svenska universitet och högskolor från och med höstterminen 2011. Hur har detta påverkat marknadsföringsarbetet mot denna grupp studenter? Syfte: Syfte

This thesis is meant to be a simple introduction to the field of the Artificial Neural Networks and a survey of the possibility of using neural networks in fault diagnosis of sand moulding machines manufactured by DISA. The purpose of the survey is to give an indication of the direction the future work should take in order to obtain a sustainable solution for the use of artificial neural networks

This paper examines the labor market attachment of immigrant women in Germany by testing the hypothesis of a double disadvantage and looking at the determinants of immigrant women’s earnings and occupational prestige in 1999 and 2009. Hypotheses derived from human capital and labor market segmentation theory are tested by running ordinary least squares regressions on earnings and occupational pre

The objective of this study is to classify Swedish land cover classes using multisource satellite data. Multispectral Landsat TM data from April 1993, and multitemporal ERS-1 SAR data acquired seven times during the growing season of 1993 have been used. Nine agricultural and seven forest land cover classes have been analysed. The statistical separabilities between land cover classes have also bee

Söderslätt has been dominated by agriculture since many centuries ago. About 90 % of the area is cultural land nowadays. The aim of this paper is to quantify recent changes of ecological relevance in Söderslätt. Interpreted aerial photos from 1938 and 1985 were digitised and geometrical corrected for the change study. The agrarian development since the 1940s has meant a continuos change from small

The extent of today's land degradation and desertification in the arid, semi-arid. and sub humid regions of China is a serious threat to the social and economic development in these areas. A national programme for monitoring and classification of drylands has been implemented by the Chinese Academy of Science. Areas are classified into degrees of desertification on the basis of vegetation cove

Denna uppsats problematiserar och undersöker målbolagsstyrelsens ställning vid offentliga uppköpserbjudanden genom att belysa oklarheter som råder kring målbolagsstyrelsens agerande, framförallt till följd av att ABL inte har anpassats till takeover-reglerna och vice versa. Målbolagsstyrelsens komplexa ställning exemplifieras i denna uppsats av en utredning av vilka överväganden och vilket aktieboThis thesis problematizes and investigates the role of the board in a public company facing a friendly takeover bid. It does this by illuminating ambiguities which concern actions of the target company board, due to the fact that the Swedish Companies Act and the Swedish Takeover Rules have not been brought into conformity with one another. The complicated role of the board is exemplified by the i

Avvecklingen av handelshinder mellan medlemsstaterna och upprättandet av en gemensam marknad inom EU medförde ökade omstruktureringar av företag, vilket sin tur resulterade i att det ansågs nödvändigt med regler som skyddar arbetstagarnas rättigheter vid byte av arbetsgivare. Överlåtelsedirektivet antogs ursprungligen år 1977, men har sedan ändrats till det nu gällande direktivet 2001/23/EG. Direk

LGBTs (Lesbian, Gay, Bisexual and Transgender) in Lebanon have for a long time been a target of oppression were legal, economic and social factors have contributed to their historical marginalization. While the Lebanese Penal code in article 534, is criminalizing homosexuality the law is rarely applied and is primarily used to violate the privacy of gay and lesbians by denying them basic human rig

MKB Fastighets AB (MKB) is a municipally owned company in Malmö Stad with a well-established position on the housing market, meaning that MKB owns 22 238 rental apartments and 1000 commercial spaces which are 33% of the tenancy market in Malmö. Their business concept is to provide rental apartments to a wide range of people with different socio-economic conditions. According to Swedish law, the co

In knowledge based industries, how has the changing economic climate in the United States altered hiring and training programs? Technology related jobs have faced a shortage of educated workers in the past and this trend was expected to continue in the future (See Waiting for Superman). With this situation in mind, has this sector followed the stereotype of the recession by laying off workers and

The aim of this thesis is to investigate the factors hindering and enabling the use of the environmental composite indicator, the Ecological Footprint, in Denmark. In this project, Actor-network theory and case study research will be applied to the empirical material, consisting of five semi-structured interviews and written documents. The case study approach works as a general research strategy,

Jordförstöring och utbredning av urbana områden är allvarliga hot mot Egyptens jordbruk och ekonomi, samt försvårar försörjningen av den snabbt växande befolkningen. Landsat MSS bilder från tre år; 1972, 1986 och 1992, har använts för att studera försaltning, försandning och urbanisering i Nildalen, mellersta Egypten. 1992 års bild klassades enligt maximum likelihood-metoden och enligt regressionsSoil degradation and expanding urban areas are serious threats to the Egyptian agriculture and economy, and jeopardize the possibility to provide food to the rapidly growing population. Landsat MSS scenes from the years of 1972, 1986 and 1992 have been used to study salinization, sand encroachment and urbanization in the Nile valley in Middle Egypt. The 1992 data set were classified according to t

In the last decade, Hong Kong maintains a relatively stable and sustained economic growth compared to other developed countries despite the Asian Financial Crisis in 1997, the outburst of IT Bubble in 2001, the Severe Acute Respiratory Syndrome in 2003. This thesis suggests that integration with China is the reason for such growth. Many studies have shown that Hong Kong and China have been closely

Vi avser att studera blockinvesterarens betydelse för budpremiens storlek genom att undersöka amerikanska förvärvstransaktioner under tidsperioden 2001-2010. Studien baseras på en deduktiv ansats och är av kvalitativ karaktär. Vidare har sekundärdata bearbetats. Den teoretiska referensramen har belyst principal-agent-problemet, informationsasymmetri, övervakningsfenomenet samt budpremie-teori. Stu

Denna rapport visar på hur tegel reagerar på fukt och hur tegel påverkar fuktsäkerheten i en modern yttervägg. Främst har tegel som en skalmur undersökts då detta är den absolut vanligaste tegelfasadskonstruktionen idag. Relevanta fuktkällor för väggar behandlas, samt hur man minskar påverkan från dessa. Vanliga fuktrelaterade skador tas upp,tillsammans med skador som potentiellt kan påverka vägge

Efter ett förslag från Norsk Polarinstitutt (NPRI) utvecklades en ankrad, uppåttittande sonar (ULS) av Christian Michelsen Institut i Bergen. Genom att kombinera istjockleksdata från detta instrument med isdriftsdata, vanligtvis från ett par satellitbilder, kan man få en uppskattning av isvolymtransporten, inom ett lokalt område. Denna rapport beskriver den allmänna bakgrunden, verktyg och en metoOn a suggestion from the Norwegian Polar Research Institute (NPRI) a moored upward looking sonar (ULS) has been developed by the Christian Michelsen Institute in Bergen, Norway. Ice draft data from this instrument combined with ice drift vector data, normally from a pair of satellite images, can give an estimate of the ice volume transport in a local area. This report describes the general backgro

This is a survey of the environmental impact of the eight major waste disposal sites in Malmöhus län, Sweden, as viewed from a hydrogeological perspective.