On the Hunt for Outdoors’ Next (Circular) Top Model - Investigating Ex-ante Assessment Tools for Circular Business Models in the Outdoor Fashion Industry
Different actors identified the circular economy (CE) as a solution to tackle global environmental challenges and foster sustainable growth. Transitioning to CE requires new circular business models (CBM), which create, capture, and deliver value, based on the principles of the CE. It is, however, a challenging process for companies see through the wide variety of CBM types and to identify which C