Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. One of the brands who have seized these opportunities is Ryanair, who have attracted 1.6 million followers under

Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter seThe purpose of this study is to investigate the relationship between brand attractiveness determined by the individual dimensions of an employer brand, with a specific focus on the effect caused by the prospect of remote work opportunities among potential employees. The recent pandemic has changed the everyday life of people throughout the world. Therefore, our aim is to examine if this change in

Syftet med denna studie var att genom en kritisk diskursanalys utforska vilka diskurser som tar plats i kommunikationen hos svenska gymkedjor samt vilka sociala strukturer i relation till träning och fysisk aktivitet de bidrar till att skapa och/eller reproducera. Det insamlade materialet bestod av det visuella materialet på hemsidorna hos Sveriges fem största gymkedjor, vilket analyserades med hjThe purpose of this study was that through a critical discourse analysis investigate what discourses take place in the communication among Swedish gym facilities, and what social structures regarding physical activity they are currently creating and/or reproducing. The collected material consisted of the visual mate-rial presented on the webpages of the five larges gym facilities in Sweden. The ma

This paper was set out to examine how discrimination lower incentives to attain human capital throughout different societal sectors and, thus, how human capital barriers affect economic growth. We aim to derive a generalized theoretical framework that is applicable to any group facing discrimination. Our secondary purpose is to apply the generalized theoretical framework to women and men in Sweden

Vi lever i ett krissamhälle där kriser ständigt är närvarande i någon bemärkelse. Människor i kris söker sig efter information och förståelse på sociala medier, där det även sprids misinformation och desinformation. Studien syftar till att skapa en ökad förståelse för vilken funktion Krisinformation.se hade som moderatorer i sitt eget kommentarsfält på sociala medier under Covid-19-pandemin. Det tWe live in a crisis society where crises are a constant in our lives, furthermore people in a crisis are searching for information and understanding through social media, where misinformation and disinformation is spread. The aim of this study was to reach an increased understanding of what purpose Krisinformation.se had as a moderator in its own comment section on social media during the Covid-19

The overall purpose of this research is to explore why female entrepreneurs, despite the equality that exists in Sweden, engage less in entrepreneurship compared to male entrepreneurs. The study is inductive and conducted through a qualitative approach with 6 case studies. The primary data is collected through semi-structured interviews and analysed by a first and second order categorization. Thre

The aim of this study is to analyze the reactions of individuals within Generation Z in regards to various self presentations of politicians. The study has been conducted based on three focus groups, where certain Instagram posts of Ebba Busch, Ulf Kristersson and Nicola Sturgeon have been presented. As a way of answering our research question, “How do individuals within Generation Z express their

Abstrakt. Bakgrund: Ergonomiska utmaningar är något som operationssjuksköterskan möter dagligen i sitt yrke. Dessa utmaningar leder ofta till sämre arbetsställningar, vilket i sin tur kan öka risken för fysiska besvär och arbetsbelastning. Försäkringskassan uppger att sjukskrivning relaterat till dessa besvär (ergonomiska belastningsbesvär) är den näst vanligaste bland sjukskrivningar i Sverige 2

The context of electronics components such as semiconductors has increased in the most diverse within the automotive industry and the industry is to a larger extent interacting and depending on the electronics industry. The trend is expected to continue which calls for effective obsolescence management. The purpose of this thesis is to develop a knowledge within Proactive Obsolescence Management w

Under senare år har centralbanker världen över genomfört okonventionella penningpolitiska metoder i form av att köpa räntebärande värdepapper från marknaden, även kallat kvantitativa lättnader. Detta leder till att marknadsräntor sjunker, vilket inte minst påverkar fonder som handlar med dessa papper. Syftet med denna studie är därmed att undersöka huruvida svenska bland- och räntefonder har blivi

Since the COVID-19 pandemic, many organizations have faced significant changes regarding workplace settings, primarily a shift from in-person to remote environments. The fact that remote work is generally increasing has impacted what employees experience in work and can potentially impact their job satisfaction. Therefore, it is important to learn what has changed and how to handle the change in t

Newspapers and media have always played a critical role in society and have come to shape the way we reflect and perceive news and societal issues. Journalists are conveyer of a message and act as a moderator to shape and set the agenda for the public opinion and the public discourse. This research paper examines the media portrayal of refugees from Ukraine and Syria through pictures. These confli

The Guangdong-Hong Kong-Macao Greater Bay Area is a regional economic integration development model that stems from the economic cooperation and exchanges between Hong Kong, Macao, and the Pearl River Delta region over the past 40 years. The construction of the Guangdong-Hong Kong-Macao Greater Bay Area will enable the economic integration and development of this region and promote the constructio

This thesis aims to contribute to the discovered knowledge gap on the micro-perspective of Corporate Social Responsibility (CSR) within the hospitality industry, and the discovered lack of studies on the influence of the construed external image within this industry. Therefore, this thesis's purpose is to understand better the influence of the espoused values and the construed external image o

Projektet Intelligent Survey (IS) utvecklades för att predicera depression och ångest från naturligt språk genom att översätta individers kvalitativa svar från elva öppna frågor till kvantitativa värden som jämförs och prediceras mot skalorna; Patient Health Questionnaire (PHQ-9), Generalized Anxiety Disorder scale (GAD-7), Harmony in Life scale (HILS) och Satisfaction With Life Scale (SWLS). I saThe project Intelligent Survey (IS) was developed to predict depression and anxiety from natural language by translating individuals' qualitative answers from eleven open-ended questions to quantitative values, which are compared and predicted against the scales; Patient Health Questionnaire (PHQ-9), Generalized Anxiety Disorder scale (GAD -7), Harmony in Life scale (HILS) and Satisfaction Wit

As a result of 20th-century car-centric planning, many urban districts had emerged designed to serve only one function. Different residential suburbs and trade areas were dispersed scattered within and outside the cities. This has led to more dependence on private cars to meet people’s daily needs. Urban Ergonomics will discuss one type of these areas, the external shopping centers, or the big-bo

Den påtvingade digitaliseringen har lett till att rekryteringsprocessen har blivit mer digital, vilket har lett till att arbetsintervjuer idag, i stor utsträckning, sker virtuellt med hjälp av videokonferenssystem. Samtidigt presenteras skildrande forskning kring hur detta har påverkat rekrytering. Syftet med studien är att få en ökad förståelse för hur datormedierad kommunikation påverkar den upp

Studien syftar till att öka förståelsen för det relativt nya fenomenet Corporate Social Advocacy genom att undersöka hur det kommuniceras på sociala medier idag och hur budskapen mottas av konsumenter. För att besvara studiens frågeställningar har empiriskt material samlats in i form av två virtuella kvalitativa fokusgruppsintervjuer med deltagare från två olika generationer: generation X och geneThis study aims to provide insight to the rather new phenomenon Corporate Social Advocacy by examining how it is communicated on social media today and how the message is received by consumers. In order to answer our research questions we have gathered empirical material through two qualitative virtual focus groups consisting of respondents from two different generations: generation X and generati

Distansarbete är en term som kommit att bli allt vanligare sedan Covid-19 pandemins början, och nu arbetar organisationer med att hitta sin nya identitet gällande tillvägagångssätt för arbete. Detta har lett till nya utmaningar för IT-säkerheten hos samtliga branscher då man nu bör se över sina rutiner, riktlinjer och tekniker för att förse sina anställda med vad de behöver för att arbeta ostört ä

The purpose of this paper is to analyze how the inclusion of cryptocurrency, specifically Bitcoin, affects downside risk in a diversified portfolio. The analysis utilizes a number of performance measures and combines Modern Portfolio Theory with a Post-Modern Portfolio Theory optimization in order to evaluate different portfolios. The portfolios are also benchmarked against a naive diversification