How IKEA’s founder exported a certain image of Sweden – from frugality to ‘fika’
Published 8 February 2018 Photo: Mikael Risedal Sweden is trending right now, with cultural concepts such as “lagom” (just enough) and “fika” (coffee break) selling everything from books to fashion. The nation is often seen as a social democratic model country, where people are egalitarian, wealthy and happy. As Ingvar Kamprad, the founder of the Swedish multinational furniture retailer IKEA, rece
https://www.lunduniversity.lu.se/article/how-ikeas-founder-exported-certain-image-sweden-frugality-fika - 2024-11-11