Sammanfattning Titel: Låt landet lyfta loggan - En kvantitativ studie om country-of-origins-effekters påverkan på företags varumärkeskapital Seminariedatum: 2018-06-01 Kurs: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Johanna Göransson, Leo Sondén Karestrand, Linn Forsberg Handledare: Clara Gustafsson Nyckelord: Marknadsföring, brand equity, varumärkeskapiAbstract Title: Let the country lift the logo- a quantitative study of the country-of-origin effects impact on the brand equity. Seminar date: 2018-06-01 Title of the course: FEKH29 - Bachelor Degree Project in Marketing Undergraduate Level, Business Administration, 15 University Credits Points Authors: Johanna Göransson, Leo Sondén Karestrand, Linn Forsberg Advisor: Clara Gustafsson Key words: Ma

As we’re living in a modern society, most of us have been connected to the water and electricity grid, However, there’re still billions of people who are still lack of reliable water and electricity resource. In some developing countries like India and Philippines, the demand for electricity and water are far more than actual production, which causes frequent electricity and water shortage problem

Footwear is complicated product with different material lamination, making shoe trash a big problem for our environment. This project is to find out what can be done for sustainability in the waterproof footwear industry, cooperating with TRETORN company in Sweden. Literature research, sketches and mockups have been done to understand and evaluate different eco solutions and design concepts. What

With food shortage becoming a growing problem at the same time as the world population increases and cities become more densely populated than ever before, resource efficiency has become a more dire issue than ever. One major problem in food production today is that production efficiency is very weather dependent, transportation is also a big factor in environmental impact and almost half the worl

ASSA ABLOY is seeking a potential way of opening and closing automatic door to save the energy used by air infiltration. This thesis will provide ASSA ABLOY an intelligent swing door control system which aims to reduce more energy loss based on the consideration of human factors, product improvement cost. Air leakage through the building envelope into the building interiors has a considerable imp

: Food is an integral part of our everyday lives, with a plethora of social and commercial activities built around it. Despite being so intensive in resources, a third of the production is destined to be wasted. To comply with the waste management guidelines, redistribution should be society’s priority, especially when considering how many individuals cannot afford food. Interestingly, despite its

Starting off, my initial idea was to create a product for children of divorce, that alternate between their parents homes. By conducting interviews with the target group I found different problem areas that I chose to explore further. The problem of constantly having to pack and unpack clothes and other things was what I decided to take further. By sketching I figured out what the core problem was

Multiple modern methods of statistical feature extraction and machine learning are applied to classification of encoding and retrieval of episodic memories using electroencephalogram (EEG) recordings. Raw data, different time-frequency methods, and multiclass common spatial patterns are used for statistical feature extraction. For each type of feature extraction multiple machine learning algorithm

Titel: Competing With Knowledge - Strategically managing human resources for competitiveness Seminariedatum: 2018-06-05 Ämne/kurs: FEKH19, Examensarbete kandidatnivå i Strategic Management, 15 högskolepoäng Författare: Christina Storckenfeldt, Clara Bengtsson, Emma Lohmander & Sofia Bengtsson Handledare: Niklas Lars Hallberg Nyckelord: Resource-Based View, Competitiveness, Strategic Human ResoTitel: Competing With Knowledge - Strategically managing human resources for competitiveness Seminar date: 2018-06-05 Course: FEKH19, Bachelor Degree Project in Strategic Management, Business Administration, Undergraduate level, 15 University Credit Points (UCP or ECTS-cr). Authors: Christina Storckenfeldt, Clara Bengtsson, Emma Lohmander & Sofia Bengtsson Advisor: Niklas Lars Hallberg Key wor

Engine development for reduced fuel consumption and for the ability to use alternative types of fuels is required as emissions and the limited access of petroleum are issues coupled to diesel engines. Experimental testing is in many cases insufficient and expensive in comparison with simulations for engine development. This thesis is focused on extending a model of a diesel compression-ignition en

Since the boom in global food prices in 2008, governments and companies around the world seek to boost agricultural output and sustain internal food security through the purchase and lease of farmland in Sub-Saharan Africa. There is no consensus in the literature whether land acquisitions by foreign investors are beneficial to the livelihoods of the local people in Africa. This thesis aims to cont

Titel: Blockchain Accounting in a Triple-Entry System - Its Implications on the Firm and its Stakeholders, a Case Study on the Request Network. Seminariedatum: 1 juni 2018 Kurs: FEKH69 & FEKH89, Examensarbete kandidatnivå i Finansiering och Redovisning, Företagsekonomi, 15 högskolepoäng. Författare: Mahir Hambiralovic & Rasmus Karlsson Handledare: Rolf G Larsson Nyckelord: Blockchain bokföTitle: Blockchain Accounting in a Triple-Entry System - Its Implications on the Firm and its Stakeholders, a Case Study on the Request Network. Seminar date: 1st of June 2018 Course: FEKH69 & FEKH89, Degree Project Undergraduate Level, Business Administration, Undergraduate Level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Mahir Hambiralovic & Rasmus Karlsson Advisor: Rolf G L

This thesis investigates rejection criteria used by Swedish business angels in the screening phase of their decision-making process. A verbal protocol analysis was conducted on a sample of ten local business angels as they evaluate two different investment proposals and were encouraged to vocalize their thought process. Results were then coded, analysed and presented accordingly.

Purpose: Brand public is a new theory developed as a brand communication on social media. The aim of this thesis is to reveal the value creation of brand public in contrast to the values created by brand community Methodology: We apply a postmodern perspective and our study is constructionistic, therefore we have selected the qualitative approach called netnography. Theoretical Perspectives: We dr

Sammanfattning Examensarbetets titel: Sällanköpshandeln i förändring - En fallstudie om fysiska och digitala kanalers funktioner och utmaningar. Seminariedatum: 2018-06-01 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Mimer Berg, Ellen Fries, Jacob Lilja Handledare: Veronika Tarnovskaya Nyckelord: Digitalisering, detaljhandel, digital kanal, fysisk

Uppsatsen handlar om det ideala brottsoffret, jag har undersökt varför kvinnor betraktas som det ideala brottsoffret för våld i nära relationer. Med hjälp av Pierre Bourdieus teori om den manliga dominansen, R.W. Connells teori: hegemonisk maskulinitet och Nils Christies: ideala offer har jag granskat och tolkat empirin för att besvara forskningsfrågan. Genom kvalitativ textanalys har jag analyser

Det finns ett växande behov av miljövänliga sätt att transportera sig och därför har elcykeln slagit stort i Sverige. Elcykeln används ofta som transportmedel till och från jobbet men har potential att användas i andra sammanhang också. Miljöpåverkan orsakad av transport under semesterresor har uppmärksammats på senare tid. Samtidigt ökar efterfrågan på soft adventures, bekväma och tillrättalagda There is a growing demand for environmentally friendly ways of transportation, and therefore the electric bicycle has been booming in Sweden. The electric bicycle is often used as means of transportation to and from work, but has potential to be used in other situations as well. The environmental impact caused by transportation during holidays has recently gained attention. At the same time the de

Syftet med studien är att undersöka vilken roll tillit spelar i leverantörsrelationer samt om tilliten kan vara fördelaktig för båda parter. Studien är av kvalitativ karaktär med abduktiv ansats och den empiriska datan samlades främst in från semistrukturerade intervjuer. Det teoretiska ramverket tar sin utgångspunkt i transaktionskostnadsteorin. Denna teori har sedan valts att ställa i kontrast mThe purpose of this study is to examine what role trust plays in supplier relationships and if trust can be mutually beneficial for the parties involved. This study is of a qualitative character of abductive reasoning och the empirical data was mainly gathered through semi-structured interviews. The theoretical framework is based on Transaction Cost Economics.