Folktale patterns and memory-building processes in Swedish football : Transfer me a hero
In this chapter, I problematise how “heroes” can be constructed in modern football clubs in spite of constant change and short stays. Narratives from the transfer system in Sweden are juxtaposed with media stories about players’ rationale for staying, transferring or choosing a certain club. The analysis suggests that the persistence of the hero-story and emotional connections are possible to forg